A Great Concept, Easy to Explain:
You walk into a brick and mortar bookstore in your townit's free.
You sit down in a chairit's free.
You read a book, or two books, or a stack of books all dayit's free.
When you're done, you leaveit's free.
You love the bookstore, and you'll be back. Sooner or later, you'll love a book enough to buy it. It's a proven concept. It works because bookstores are surviving in the 21st Century. Hurrah!
You'll eventually buy a book you really enjoyed it, and you feel extra good because you've paid the hard-working author. That's what we mean by our slogan Read Free or Buy. There's more! We have another cool slogan: Read-a-Latte (info).